Corporate Housing Providers Blog – - Advice, News, and More

On the blog Social Media Explorer, guest blogger Jeremy Epstein recently made the assertion that cultivating one raving fan of your company was worth cultivating 445 people.  What I’d like to talk about today is word-of-mouth marketing and how it can be applied to social media marketing concepts. (more…)

In his many books Robert Cialdini explores the relationship between science and persuasion.  One theory he touches on is that of reciprocity.

The question is, how do you convince a client to go with your corporate housing company again based on the theory of reciprocity?

If it’s a large corporate client that you’re trying to land, such as IBM, you could go so far as to offer them a free night’s stay, so that they can see how your product and service is better than your competitor’s.

If it’s a traveling individual, such as a traveling nurse or a consultant, leaving a gift basket of food on the dining room table goes a long way.  Oftentimes these people are arriving in new territory, sometimes late in the afternoon, and after unpacking all of their things they simply want to stay in and make dinner for themselves.  Why not provide them with their first meal?

Providers take note: Business Travel News Online maintains a Black Book as a free resource for corporate travelers and human resource professionals to download. The Black Book has a special category for corporate housing, and there are a dozen or so providers listed already. The magazine has an excellent Google rank for the keywords “business travel” and seems to have a broad reach in terms of audience. It would be a good idea to list in their Black Book and see what business it drums up.