In a recent CHPA newsletter, it was announced that Furnished Quarters had donated over 1, 600 items to Furnish a Future, a program run by The Partnership for the Homeless in New York City. The program furnished houses for those who were previously without homes. Participants in the program select furniture from a warehouse in Brooklyn, and the program delivers it to their apartment.
Furnished Quarters is known for having top-of-the-line design in their apartments, and they update their look frequently to keep up with their clients’ heavy expectations. The furniture donated to the Furnish a Future program was no doubt beautifully constructed and designed.
In these tough economic times it’s important to keep a broader perspective. Donating to charity or volunteering can help boost employee morale when sales are low. What’s more, donating gently used linens and housewares can provide a tax deduction which can improve your bottom line.
Corporate social responsibility has become a hot button issue lately, and if you visit any store you’ll see dozens of products that donate a portion of their sales to charity. Granted, the donation may get factored into the price but for those who don’t have the time or the means to make a sizable gift it becomes a valuable tool for contributing positive change in society.
Even making a small donation with each signed lease might improve your sales, and the perception of your company and your brand will be altered for the better.