The question is, how do you convince a client to go with your corporate housing company again based on the theory of reciprocity?

If it’s a large corporate client that you’re trying to land, such as IBM, you could go so far as to offer them a free night’s stay, so that they can see how your product and service is better than your competitor’s.

If it’s a traveling individual, such as a traveling nurse or a consultant, leaving a gift basket of food on the dining room table goes a long way.  Oftentimes these people are arriving in new territory, sometimes late in the afternoon, and after unpacking all of their things they simply want to stay in and make dinner for themselves.  Why not provide them with their first meal?

Reciprocity and Persuasion is a post originally from the Corporate Housing Providers Blog, a source of advice, news, and more for those in the corporate housing industry.

How does a provider go about targeting a particular tour or performance venue? You can look up upcoming tours on Playbill.com. Use the query form at the bottom of the page to look up tour dates by city, and then contact the performing arts centers listed. Ask for the general manager, or the assistant to the general manager if it’s a larger theatre. If you want to target a particular tour, and capture all of their business as they crisscross the nation, you can contact a production company that manages many tours, such as Richard Frankl. There are also international production companies like Broadway Asia, that send tours overseas. If you build an excellent reputation with them, you’ll have a repeat customer for years to come.

Targeting Performing Arts Troupes for Corporate Housing Providers is a post originally from the Corporate Housing Providers Blog, a source of advice, news, and more for those in the corporate housing industry.