In his many books Robert Cialdini explores the relationship between science and persuasion. One theory he touches on is that of reciprocity.
The question is, how do you convince a client to go with your corporate housing company again based on the theory of reciprocity?
If it’s a large corporate client that you’re trying to land, such as IBM, you could go so far as to offer them a free night’s stay, so that they can see how your product and service is better than your competitor’s.
If it’s a traveling individual, such as a traveling nurse or a consultant, leaving a gift basket of food on the dining room table goes a long way. Oftentimes these people are arriving in new territory, sometimes late in the afternoon, and after unpacking all of their things they simply want to stay in and make dinner for themselves. Why not provide them with their first meal?