The New York Times reported that more and more, business travelers are using social media to network with new clients, to locate appropriate venues for client dinners, and to get information about the area they’ll be traveling to while on the road. The article went on to mention that Twitter, Facebook, and Yelp are excellent sources of information.
Yelp is an online review forum, and has recently expanded its services into the UK. The reviews on Yelp are candid, honest, and by real people, so you really get a sense of the places you’ll be visiting, and of what’s most worthwhile to experience while in the area.
It’s worth referencing the theory of six degrees of separation, because the article closed by saying that one small gesture on social media can influence thousands of people. On a different note, think of what that can do for your client base.